Communicating Change
Nina Thompson
Vp Product, google ventures
John Tyler
Head of cx, salesforce
Nick Smith
Senior po, hello moday
If you’ve ever been part of an organization in flux, you probably know instinctively that communication can make or break a given transition. But did you know that “change communication” is a defined process that leaders can use to ease the way through a transformation?
In this course, you’ll find out what change communication entails—discovering its basic principles and learning how to put together a communication strategy. Then, you’ll get tips for cultivating better employee buy-in so that all employees are on board as your business takes the next step in its evolution.
What's included?
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7 Chapters
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1 Certification
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340 Questions
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25 Video
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32 PDF
Become a Strategist
You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing
Personal brand
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Course Lessons
Meet the instructor
Patrick Jones
Patrick Jones is a content marketing professional since 2002. He has a Masters Degree in Digital Marketing and a Bachelors in Education and has been teaching marketing strategies for over 15 years in Chicago. Patrick enjoys teaching all levels and all ages. He looks forward to sharing his love of building meaningful and effective content with all students to develop their marketing abilities.
Patrick Jones - Course author